DIGITAL MARKETING AGENCY
AWARD-WINNING CONTENT AND OVER 18 YEARS OF TRUSTED, PROVEN AND EFFECTIVE DIGITAL MARKETING SOLUTIONS
ScottCanBrand will boost your company and your brand to all new levels. When it comes to elevating your business online, there is no one better or more qualified. If you want increased online traffic, increased brand awareness and increased sales, ScottCanBrand will create these opportunities and assist you throughout your entire internet marketing infrastructure.
DIGITAL AND INTERNET MARKETING
AND HOW WE HELP BOOST YOUR BUSINESS WITH IT
What is digital marketing? Digital marketing involves the promotion of products and services via digtal mediums that increase brand awareness and sales. These mediums include search engine marketing, web marketing, SMS marketing, e-mail marketing, social media marketing, PPC advertising and mobile phone advertising. If you're not currently marketing AGGRESSIVELY online, it is highly suggested you begin now as it may be imperative to the future success of your business and brand.
- 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
- 30% of mobile searches are related to a location. (Google, 2016)
- 28% of searches for something nearby result in a purchase. (Google, 2016) Local searches lead
- 50% of mobile visitors to visit stores within one day. (Google, 2014)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) (Source: https://www.hubspot.com/marketing-statistics)
KEYWORD RESEARCH AND STRATEGY
Do you know how your potential customers are finding you? What keywords are they using? How is your competition using these keywords? This is where keyword research and strategy comes in to play. ScottCanBrand will find the most effective keywords to use to boost your online visibility and increase traffic. Without proper keywords, your business will never compete at it's highest potential onlne.
SEO AND PPC MARKETING
Ok, now that we have identified your most effective keywords, we can optimize your website by strategically placing these within the content, the page displays, meta descriptions, meta tags and external backlinks. These new keywords will provide more relatable online search terms for potential visitors to find you. This means more exposure, more visitors and more sales. Additionally, we can inject these effective keywords in to your Google Adwords campaign. Mix these powerful keywords with highly engaging Adwords content and it can be an outline for online success! This is our proven recipe!
This is by far the most neglected area of online marketing. Why? Because most businesses place price before productivity. Most of the time, if you are saving money on a website, you are likely compromising the online effectiveness of it, due to poor optimization and layout. Creating a truly effective website takes years of experience and requires far more than just great aesthetics. It requires a deep understanding of online behavior and how to convert that behavior in to actions that result in sales. This is a great example of "you get what you pay for". Compromise now on price, and you will pay later in lost sales.
SOCIAL MEDIA MARKETING
No. Social Media Marketing is NOT about posting pictures and videos and getting thousands of followers. It's much more than that. It's about engagement from your target market. What makes great social media marketing? Great content, appropriate hashtags and pinpoint timing. Scott is an award-winning branded content producer from Lifetime Television. His specialty is engaging audiences from online and television content. What does this mean for you? It means drastically increased traffic and brand awareness from your social media cahnnels.